Homeground Gym
Franchise Playbook · May 2026
Cover Founder's Message Table of Contents
A · Brand & Design Standards
1 · Mission & market position 2 · Differentiating Homeground 3 · Non-negotiables 4 · Brand style guide 5 · Interior design standards
B · Customer Service Standards
1 · Principles 2 · Service standards 3 · Customer service
C · Franchise Operating Model
1 · Franchise system overview 2 · Roles & responsibilities 3 · Required software & apps 4 · Required documents 5 · Staffing & hiring
D · From Setup to Opening Day
1 · Overview of setups 2 · Launch timeline (9 weeks) 3 · Member pricing & processes
E · Operations & Growth
1 · Gym maintenance 2 · Admin & payment arrears 3 · Performance metrics 4 · Membership acquisition 5 · Member retention & engagement 6 · Monthly check-ins 7 · Audit system
F · Appendices
1 · Recommended vendors 2 · Misc purchases 3 · Messaging templates 4 · Files, documents & links Thank you