Homeground Gym
Franchise Playbook · May 2026
Cover Founder's Message Table of Contents
A · Brand & Design Standards
1 · Mission & market positioning 2 · Differentiating Homeground 3 · Non-negotiables 4 · Brand style guide 5 · Interior design standards
B · Franchise Operating Model
1 · Franchise system overview 2 · Roles & responsibilities 3 · Required software & apps 4 · Required documents 5 · Staffing & hiring
C · From Setup to Opening Day
1 · Gym setup line items 2 · System setup line items 3 · Marketing setup line items 4 · Launch timeline (9-weeks) 5 · Member pricing & processes
D · Operations & Growth
1 · Gym maintenance 2 · Customer service standards 3 · Admin & payment arrears 4 · Performance metrics 5 · Membership acquisition 6 · Member retention & engagement 7 · Monthly check-ins 8 · Audit system
E · Appendices
1 · Recommended vendors 2 · Misc purchases 3 · Equipment assembly instructions 4 · Customer service – practical tips 5 · WhatsApp messaging templates 6 · Files, documents & links